Speedy Seasons Business Plan

Table of Contents

Introduction…………………………………………………………….2

Funding Plan…………………………………………………………...3

Setup Plan………………………………………………………….......6

Marketing Plan………………………………………………………....9

Introduction

            This is a plans document. Speedy Seasons is a restaurant we have agreed to open and operate together in order to provide the public with a healthy option for eating on the go. This document describes, in detail, the actions we plan to take to make our dream a reality.

            The funding section provides all the information we need to fund opening and operating this business. The setup section describes the tasks that need completion in order to physically form the business. Finally, the marketing plans will be our guide to drawing in business and becoming a successful business.

Funding Plan

This explains how we will obtain funds for our business.

1. Locating Capital Firms: Bob will locate capital firms and decide which is best for our company. This should take no longer than three months. The firm should be willing to invest the money we still need.
2. Hiring a consultant: We will hire a financial consultant to help Bob review the funds we have available and the funds we still need. The consultant will then help us locate these funds. We will pay this person three thousand dollars.
3. I will prepare a business plan. This will take approximately one month. I will be paid two thousand dollars for this.
4. Bob will call the firms once the consultant gives him the numbers. His contact with these firms depends on the consultant giving him information. He should set up meetings so that we can present our plan to the firms.
5. Bob will need to travel to these firms to present our plan. This will include flights, rental cars, and hotel rooms. Our budget for travel is four thousand dollars.
6. Bob will pitch our ideas to firms that we have meetings with. He should plan our presentation to be no longer than ten minutes so that the board members do not lose interest during the presentation. He will present to different firms over the course of a month.
7. Bob will need to negotiate deals with investors. We need to borrow the full amount needed with a good interest rate. We also need a good time allotment to pay back the equity.
8. Bob will sign a note, which is an agreement of the money we will borrow and how we will repay that money. He will make sure this is our best option. We will become liable for repaying five hundred thousand dollars.
9. Bob will seek an individual investor for part of the equity we need. This investor will need to have a large amount of money to invest in our business. He or she will have to sign a contract with Bob.
10. Bob will open an account for the money we borrow, which we will spend to setup the business. He will set this up prior to receiving the funds we borrow. This account will be used to pay any liabilities.
11. Bob will also open an account for the profit we will make once we open for business. This account will hold all the extra money we make after all of our liabilities are subtracted from our net sales. We will decide what to do with this money when the time comes.
12. Together we will decide how the borrowed equity will be spent. We will have to agree on how much to spend on a piece of property and supplies. We will also decide how much each employee will be paid.
13. Bob will be our accountant. He will manage all the business accounts. We will pay him forty five thousand dollars a year to do this.
14. We will hire a tax accountant to manage our taxes. He will be responsible for paying all of our taxes and sending out W2’s at the end of each year. We will also pay him forty five thousand dollars a year to do this.
15. We will hire a payroll manager. This person will be responsible for calculating all       paychecks for the employees. They will calculate the amount earned minus taxes, employee benefits, and other subtractions.

Figure 1. Corporate Control. New York Times Examiner. New York. 2012.

Setup Plan

This explains the actions we need to take to have the restaurant opened and ready for business with employees.

1. An agent will be located to find real estate for the restaurant. I will find this agent. This person will take three percent of the amount we pay for the property we choose.
2. Once the agent has located some properties, we will need to tour them. I will also be touring these properties and selecting one. We hope to spend one hundred thousand dollars.
3. We will need to negotiate the prices of these properties. We will not pay asking price, as it is a buyers market. We will not stray away from or budget of one hundred thousand dollars.
4. Once we have chosen a property, it will need to be remodeled to fit the esthetic accents of our company. We will spend fifty thousand on renovations. This will include paint and other decorative items.
5. Tables, chairs and other furniture will need to be purchased and West will complete this task. He will chose comfortable furniture for those customers who do choose to eat in the restaurant. This will cost us twenty thousand dollars.
6. We will need to set up utilities. This will include water, electricity and wireless Internet. Bob will set this up. These utilities, including their deposits, should cost us one thousand dollars.
7. John and West will conduct interviews and hire employees. They will need to hire ten part time cashiers. They will also need to hire cooks to help them in the kitchen.
8. John and West will train the new employees because they already have a lot of restaurant experience. The employees will be paid minimum wage during training. This will cost us five thousand dollars.
9. John and West will purchase uniforms for the team members. The company will provide these uniforms so the team members will not have to purchase them. We should spend no more than five hundred dollars on uniforms.
10. I will go to the Pearl Brewery farmers market and talk to local farmers. I will select a grower or growers that grow the type of produce we want for our restaurant. I will make sure we get a good deal.
11. While at the Pearl Brewery farmers market, I will also talk to local bakers. I will set up meetings with each of these bakers so that I can sample their bread and negotiate a deal with one of them to bake for our restaurant. I will find a baker that offers high quality products at affordable prices. They will also need to meet our quantity needs.
12. We will hire an IT person to train the employees on the registers. This will be a temporary employment. We will pay him five hundred dollars.
13. West and John will be ordering restaurant supplies. We will need cutlery, condiments and other food preparing items. This should cost us one thousand dollars.
14. The building we purchased will most likely not have a drive thru menu and speaker box. I will order these items. This will cost us around two thousand dollars.
15. West and John will attend trade shows. They will select the companies where they can order restaurant supplies. They will need to negotiate prices with these companies in order for us to keep within our budget.

Figure 2. Local Produce Market. Pearl Farmer’s Market. San Antonio. 2009.

Marketing Plan

            Our marketing goal is to show people that we can fulfill the market needs of those looking for healthy options that are convenient. Our business will be located near the 1604 University of Texas at San Antonio since our target customers are students. They will be young adults with low income, which is why we have said from day one that our prices will be affordable.

1. An artist will design our sign. Our goal is for this to be bright and colorful so it will attract many customers. We will pay this artist five hundred dollars.
2. We will have signs made to put in the grass around The University of Texas at San Antonio. We want to attract college students so this will be a good way to do so. We can purchase these signs for one hundred dollars.
3. The Current is a local publication that is free of charge, therefore an excellent way to advertise. We will get an ad in this paper. This should be free of charge if we can get the editor to agree.
4. We will negotiate with local television stations to advertise our business. We could try to appear on a local talk show or news station. This should not cost us anything.
5. An ad agency would be helpful for our ad campaign. They can assist us in finding advertising opportunities we do not know about. This will cost five hundred dollars.
6. We will make an ad for Youtube. We can email the site and see about having them place our ad on their home page. They will give us a price.
7. We will create flyers with our logo on them. We can pass these out around town at grocery stores and on sidewalks. This will cost us fifty dollars.
8. In our ads and on our flyers, we will attach coupons that will encourage prospective customers to come to our restaurant. Coupons will encourage people to come try our restaurant. The cost of this will depend on how many people use the coupons. Newspaper
9. The Paisano is the newspaper at UTSA that is run by students. We can ask these students to place our ad in their paper. This will cost nothing.
10. We will create an ad for Facebook. This may be the same as the one for Youtube. We will inquire with them for a price.
11. The produce supplier we choose at the farmers market can advertise our company at their booth. They can have flyers and coupons. This will not cost us anything.
12. The baker we choose for our restaurant can also advertise for us. They will also be given coupons and flyers. This will cost nothing.
13. We will provide free samples at the restaurant when we first open. This will show prospects what we have to offer. We will spend three hundred dollars to do this.
14. A banner will be hung outside the restaurant while it is under construction. The banner will briefly describe the benefits of our products. This will cost one hundred dollars.
15. Our business will be advertised on several digital billboards around San Antonio. This will cost us five thousand dollars. I will call the billboard company to see how many we can get. 

Figure 3. Digital Billboard. Northwest Land Matters. 2011.